Press Release Summary: C.r.a.f.t Denim London Paris New York Tokyo Milan Stockholm Dubai Düsseldorf Dornbirn www.craft-jeans.com The bubbles in the glass and the headache in the morning. An uncompromising attitude. can't.remember.a.fxxking.thing.
Press Release Body: The C.r.a.f.t Autumn/Winter 0809 campaign is now completed much to our excitement. For those denim fans looking for just a little bit more though, the talented boys at Eat Sleep Work/Play have created a C.r.a.f.t \"Video\" Lookbook. Not only is it much more fun to watch behind the scenes at the C.r.a.f.t shoot whilst listening to your daily dose of Blondie, but here you can see all the new styles and washes in all their glory without even leaving your seat. Don't forget to send it to your friends! View the The C.r.a.f.t Video Lookbook http://www.craft-jeans.com/news.html
The Story: Once upon a time the ex head designer for Paul Smith Jeans went searching for solace and inspiration amidst the natural wonder of the Austrian mountains. Up on the mountain, in the middle of nowhere he had a chance meeting with an ex Helmut Lang designer and friend. Schnapps ultimately ensued and whilst under an alcoholic / mountain air haze the group came across a third party, a lovely girl with a certain edge and noticeably beautiful body. She strummed Rolling Stones songs on an old electric guitar for her companions and even more Schnapps was consumed. The next morning the girl had disappeared and the boys could barely remember a thing but the group were more than excited about the gorgeous character they had come across and hence were inspired to create a jeans-line for individual, hot looking girls and women with the right amount of rock n roll soul, just like her! So the outcome of this "chance meeting" of distinctly European design folk was that the mission was completed and inspiration was found. The group formed a solid friendship and new business relationship. To this day they may not remember the events of that wonderful evening but to top it all off they even found a brand name "C.r.a.f.t - can'tremeberafuckingthing"!
C.ra.f.t now in its 6th season is coveted by edgy fashion and celebrity fans including Londons favourite living rock chick and fashion icon Kate Moss and is stocked extensively in boutiques and departments stores throughout the UK, France, USA, Scandinavia, Austria, Germany, Switzerland, Italy and Japan.
For buyer information contact Atmosphere Showroom: Atmosphere Showroom - 213.833.7777 - www.atmosphereshowroom.com
Web Site: http://www.atmosphereinternational.com/releases/release/4877271/16186.htm
Contact Details: ATMOSPHERE SHOWROOM || 1301 S. MAIN ST. SUITE 207|| LOS ANGELES 90015 || TEL 213.833.7777|| FAX 213.891.1001|| WWW.ATMOSPHERESHOWROOM.COM
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